We noticed that some big name Belgian agencies have launched a virtual strike in a bid to reduce the number of agencies being asked to pitch. They have closed their sites to host an open letter to clients (first page shown above) which runs across the front page of each of their websites, from one agency to the next.
They want clients to agree to a rule that no more than three agencies should be invited to pitch for a piece of business.
We’re watching this with interest – what do you think?
Tags: Advertising, Agency, Marketing, Pitching
